Work
What was broken, what I built, and what changed. I do not publish dollar figures until the client says I can.
01 · Video production
Blue Barn is a San Diego video company. I built one system that holds leads, the pipeline, projects, invoices, and reports. Each lead still carries the campaign that brought it in, so nothing falls into a spreadsheet and disappears.
The path from first inquiry to invoice stopped living in inboxes. They can say which marketing dollar produced which job, and the team is not hunting for status in five places.
02 · San Diego County
A home-services company in the county needed a brand refresh, a website that listed the work they do and the cities they cover, and a Google listing that matched. I took that as one job. Before I designed anything I pulled every public review from the two sites customers already used, so the pages would answer what people actually praise and complain about.
The owner read old reviews they did not know were still live. The site is up, with services, service area, and a way to call. The listing and search fixes from that review pass are written down for the next pass. I will publish numbers once it has been live long enough to have some.
03 · Architecture, in beta
I sat with the firm and walked how a job actually moves: the site visit, the notes, the photos, then a report someone still has to type up at the desk. That last step was the opening. STRUVO is the app I built from that conversation. An architect captures notes and photos while they walk. The app turns that into the report format they already use, so the write-up is not a second job when they get back.
The walk and the report are the same job now. It is still in beta, and they are using it on real visits. I will say more when they have run it long enough to tell me what changed in their week.
04 · Community, two-day hackathon
Startup San Diego is a local group for founders. In a two-day hackathon in August I built the form new members fill out, and a matcher that uses those answers to suggest who they should meet. The usual alternative is a write-up of what happened at the last event. This was built to make introductions instead.
When the weekend ended they asked the room what they wanted next. Eight of nine people said introductions. Nobody asked for more event write-ups. That is what they are building toward now.